What’s in a name?

Someone posted this video of the incredibly skilled Steve Moore at the drums under a different title. For two years the video just sat there with very few visitors. Then the video was relabeled, “This Drummer is at the Wrong Gig.” Suddenly the video went viral. As of today, it has been seen 53 million times.

Do you have a product or service that’s not getting the attention it should? Whether on Craigslist, social media, or YouTube, you might simply renaming it and see what happens.

I set this video to start 60 seconds in. That’s where Steve really starts cutting loose. If you were to see it from the beginning, you might not know what’s about to happen and quit before you see Steve’s magic.

There’s more about Steve Moore, especially as the tactical move of renaming the video relates to business at General Business Action Pack.