Posted on Leave a comment

Bad Business

What the Ski Mechanic Did Wrong

Consider one rule which is the most often violated by the people who fail: You must bring in more money than you spend!

I knew a guy who was an expert ski mechanic. He bought some waxes, some plastic, an iron, some files, all the things he would need. He rented bench space in a store and put up a sign in the store window. Sure enough, skis started coming in. At the end of the first day, he earned $160. Did he spend it on advertising? Or maybe on more materials, or tools to expand his available services? No, he bought himself a pair of fancy cowboy boots and went to a party. His business lasted about a week. When it was time to pay the second week’s bench rent, he didn’t have it! Now that’s just plain bad business! You laugh, but it’s a true story, and variations of it are surprisingly common.

You might enjoy knowing the crazy story of the shop where this happened. It was a bike shop in an eastern city, looking for some kind of business that would bring in people during the winter. The amazing and unexpected true story of that bike shop is here: 5 Years In The Bike Shop.

Posted on Leave a comment

Sears and Roebuck

Mr. Roebuck was originally a watchmaker that Mr. Sears hired. They were opposites, Sears a promoter, Roebuck a conservative, careful man. They got along well and became partners. After a while Roebuck sold out for $25,000 because he didn’t agree with the frantic expansion of the company. He invented a typewriter and invested the proceeds of the typewriter income in Florida real estate. He lost everything in the crash of 1929. He showed up at the Sears employment office looking for any work at all. He was hired as a “celebrity” to cut ribbons at grand openings, etc.

At the age of 44 Mr. Sears retired with over $17 million.

Posted on Leave a comment

7-Up Illustrates Power of Product Naming and Placement

The story behind 7-Up soft drink

See also
Soft Drinks.
This Drummer is at the Wrong Gig.

There’s power in names. What would happen if you come up with a catchy name for your product or service?

7-Up was originally called Bib-Label Lithiated Lemon-Lime Soda when it was invented in 1929. The drink probably didn’t sell well until it was renamed. The first rename was “7-Up Lithiated Lemon Soda.” The 7 is for the original size – 7 ounces – and the Up was for “bottoms up.”

The first advertising slogan for 7-Up was, “It takes the ouch out of grouch.”

That slogan probably didn’t help sales much, but the experiment was valid. Keep trying new things and don’t be surprised if you have a sudden breakthrough.

This is a showcase site for Jeff Napier of US-Web-Design. Surprisingly low-cost solutions for all your website and marketing needs. More...

The original formula of 7-Up contained lithium citrate, a mood-stabilizing drug. It was removed in 1948.

Unlike many other soft drinks that have undergone significant flavor alterations over the years, the taste of 7-Up has remained relatively consistent.

Fido Dido: 7-Up briefly used a mascot named Fido Dido in the late 1980s and early 1990s, a quirky character known for his laid-back attitude.

Clear Cola Craze: During the 1990s “clear cola” craze, 7-Up introduced a clear version of their soda called “7-Up Ice Cola,” but it was discontinued shortly after.

Natural Flavors: 7-Up boasts of using natural flavors, which gives it a distinctive taste compared to other lemon-lime sodas.

No Caffeine Jolt: While some soft drinks provide a caffeine boost, 7-Up offers a more mellow experience due to its lack of caffeine.

Global Presence: 7-Up is sold in more than 100 countries worldwide, making it one of the most widely distributed soft drinks.

Limited Edition Flavors: Over the years, 7-Up has released limited edition flavors, including cherry, pomegranate, and holiday-themed varieties.

Formula Changes: Like many sodas, 7-Up has undergone formula changes over the years to adapt to changing consumer preferences and regulations.

Health Concerns: Like other sugary beverages, regular consumption of 7-Up has been linked to health concerns such as obesity, diabetes and tooth decay.

Citrus Base: The lemon-lime flavor of 7-Up comes from a blend of citrus oils extracted from lemon and lime peels.

Popular Mixer for Mocktails: 7-Up is often used in non-alcoholic cocktails or “mocktails” to add fizz and sweetness without the alcohol.

Variants Around the World: In different countries, 7-Up may have unique flavors or variations tailored to local tastes.

Association with Christmas: In some regions, 7-Up has become associated with the Christmas season, often mixed with cranberry juice or used in holiday punch recipes.

Nostalgic Appeal: For many consumers, 7-Up holds nostalgic value, evoking memories of childhood parties, family gatherings, and refreshing moments shared with loved ones.