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Colombian Exhibition

During the summer of 1893 Chicago hosted a large fair called the Colombian Exhibition. There were approximately 75 million Americans then, and one out of every three Americans visited that exhibition.

The world’s first Ferris wheel was built in Chicago for the Colombian Exposition in 1893. Modern Ferris wheels are just little-bitty things compared to that one. It was taller than 20 men standing on each other’s shoulders (as tall as a 10-story building) and each “chair” was a coach that could hold 40 people. Between May 1 and November 1, 27 million people were treated to wonderful displays of modern science at the exposition such as brilliant electric night lighting by George Westinghouse and Nikola Tesla.

Colombian Exhibition Ferris Wheel
Colombian Exhibition Ferris Wheel, public domain via Wikimedia Commons
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Carrie Nation

After marrying a promising young physician in 1867, Carrie Nation (also known as Carry Nation) was horrified to see her husband destroy his career and his life after only two years. He drank himself to death. Mrs. Nation was so angry and disgusted with alcohol that she smashed up over 30 drinking establishments. This fearsome looking nearly six-foot-tall, 175 pound woman would enter a bar with such frenzy that all the male patrons ran in fright. She busted all the bottles and much of the furniture with rocks, bricks and a hatchet.

Carrie Nation
Carrie Nation,
Public domain via Wikimedia Commons.
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7-Up Illustrates Power of Product Naming and Placement

The story behind 7-Up soft drink

See also
Soft Drinks.
This Drummer is at the Wrong Gig.

There’s power in names. What would happen if you come up with a catchy name for your product or service?

7-Up was originally called Bib-Label Lithiated Lemon-Lime Soda when it was invented in 1929. The drink probably didn’t sell well until it was renamed. The first rename was “7-Up Lithiated Lemon Soda.” The 7 is for the original size – 7 ounces – and the Up was for “bottoms up.”

The first advertising slogan for 7-Up was, “It takes the ouch out of grouch.”

That slogan probably didn’t help sales much, but the experiment was valid. Keep trying new things and don’t be surprised if you have a sudden breakthrough.

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The original formula of 7-Up contained lithium citrate, a mood-stabilizing drug. It was removed in 1948.

Unlike many other soft drinks that have undergone significant flavor alterations over the years, the taste of 7-Up has remained relatively consistent.

Fido Dido: 7-Up briefly used a mascot named Fido Dido in the late 1980s and early 1990s, a quirky character known for his laid-back attitude.

Clear Cola Craze: During the 1990s “clear cola” craze, 7-Up introduced a clear version of their soda called “7-Up Ice Cola,” but it was discontinued shortly after.

Natural Flavors: 7-Up boasts of using natural flavors, which gives it a distinctive taste compared to other lemon-lime sodas.

No Caffeine Jolt: While some soft drinks provide a caffeine boost, 7-Up offers a more mellow experience due to its lack of caffeine.

Global Presence: 7-Up is sold in more than 100 countries worldwide, making it one of the most widely distributed soft drinks.

Limited Edition Flavors: Over the years, 7-Up has released limited edition flavors, including cherry, pomegranate, and holiday-themed varieties.

Formula Changes: Like many sodas, 7-Up has undergone formula changes over the years to adapt to changing consumer preferences and regulations.

Health Concerns: Like other sugary beverages, regular consumption of 7-Up has been linked to health concerns such as obesity, diabetes and tooth decay.

Citrus Base: The lemon-lime flavor of 7-Up comes from a blend of citrus oils extracted from lemon and lime peels.

Popular Mixer for Mocktails: 7-Up is often used in non-alcoholic cocktails or “mocktails” to add fizz and sweetness without the alcohol.

Variants Around the World: In different countries, 7-Up may have unique flavors or variations tailored to local tastes.

Association with Christmas: In some regions, 7-Up has become associated with the Christmas season, often mixed with cranberry juice or used in holiday punch recipes.

Nostalgic Appeal: For many consumers, 7-Up holds nostalgic value, evoking memories of childhood parties, family gatherings, and refreshing moments shared with loved ones.