7-Up - 500 Ways


There’s power in names. What would happen if you come up with a catchy name for your product or service?

7-Up was originally called Bib-Label Lithiated Lemon-Lime Soda when it was invented in 1929. The 7 is for the original size – 7 ounces – and the Up was for “bottoms up.”

The first advertising slogan for 7-Up was, “It takes the ouch out of grouch.”

That slogan probably didn’t help sales much, but the experiment was valid. Keep trying new things and don’t be surprised if you have a sudden breakthrough.

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